We are delighted that Melbourne Farmers Markets Business Manager, Prudence Rothwell has recently finalised her Fellowship Report, a Study of the Farmers’ Market Sector in the United States: programs, regulations and emerging opportunities for the Australian sector. 

In 2016, Prue was awarded a prestigious International Specialised Skills Institute Fellowship as supported by the George Alexander Foundation to investigate farmers’ market organisations in the United States. This is first Australian funded project on international comparisons, and we are proud and fortunate indeed to have Prue here in Victoria.

In mid-2017, Prue spent 10 weeks visiting over 28 farmers’ markets across California, Philadelphia and New York City and observed the operations of six prominent farmers’ market organisations, meeting with key staff members and local food system advocates. The Report includes four key learning areas for Victoria and Australia:

  1. Operations
  2. Farmers’ Market Integrity and Regulations
  3. Programs
  4. Emerging Opportunities

Managing Director, Miranda Sharp believes that the research Prue has completed provides an important example and incentive as the Australian community and governments look to frame the future of our local food system, particularly while funding for this emerging industry of agricultural innovation and growth is being considered.

We welcome and encourage you to read through the Fellowship Report that Prue hopes will be useful tool in continuing to strengthening networks and discussions around the globe.

If you have any comments, feedback or queries about the learnings and opportunities identified, please email Prue.