This October Melbourne Farmers Markets will make significant headway in the war on waste, thanks to a City of Yarra Partnering for Sustainability grant to fund a project aimed at eliminating all single use coffee cups from MFM markets.

The program will firstly encourage market goers to prioritise bring their own mugs on market day, and reusable mugs will be supplied to those without.

MFM is building on successful sustainability programs led by student group Fair Food Challenge at the Farmers’ Market at the University of Melbourne, that Market Manager Cip Hamilton estimates to have “at least halved” market-day waste.

MFM will be working in partnership with Mark Ryan from Eureka Coffee, who will be discounting customers with BYO mugs and utilising reusable options at Collingwood and Carlton Farmers’ Markets. Mark will have Keep Cup, Frank Green or old style Camping Cups for purchase and with your first fill up for free, there has been no better time to make the switch!

“It’s been so exciting to see the broader public get so quickly engaged with the problem of single use serving ware, and we are thrilled to have received this funding that lets us do even more work while the issue is still hot.” Says MFM Managing Director, Miranda Sharp

“This is a community project, extending beyond market day to include all members of the St Heliers Street precinct in one shape or form. Once the coffee cup project is underway, we want to look at takeaway food containers.”

Contact Melbourne Farmers Markets on 9419 0826 or marketing@mfm.com.au for more info.